Lower the Price; Lessen the Value (and Appreciation)

We had a patio installed two months ago. The masonry representative really wanted our business…. So much that he negotiated his price down to get our contract.  We know times are tough and he seemed capable and thorough.

His rating initially was 5-Star. But his service was 3-Star (at best). We were asked for an evaluation the month following the service.

We rated him low for one reason: he hadn’t completed the job a month later.

When we filled out the survey he called right away – not to schedule the completion, but to complain that he had never received such a low evaluation.

The job was incomplete – even according to his own promised deadline. He was mad that we had not rated him superior and demanding a higher rating. “When the job is complete, we will be glad to revise the rating.” I said. We weren’t expecting MORE for less – just completion according to his own timeline.

He still was mad.

Lesson learned: Lower the price, lessen the value (and appreciation).

If you drop the price, don’t be surprised when people lack respect for your work. Also if you give less than 5-Star service, don’t expect a 5-Star satisfaction survey.

Jim Mathis is an international speaking professional, executive coach and Best Selling author of Reinvention Made Easy: Change Your Strategy, Change Your Results.  You may subscribe to his free monthly newsletter by sending a message to:  subscribe@jimmathis.com.

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