Reward Your Creative People

Offer incentives for employees who are creative. Apple has fostered a culture of innovation and creativity for many years. So has Google. New ideas and experiments are rewarded – not punished. You need to see your business through the eyes of the people who are already on your side and want you to succeed. Hire creative people and don’t tie their hands.

Don’t punish new, innovative ideas in meetings. Many people have great ideas but are silenced by a culture of negativity that comes from the leadership.

Make risk-taking a natural act that gets recognition and rewards instead of penalties and more work. Your staff will support you if you support them. Nothing is more frustrating than satisfying a returning customer and then get reprimanded by a micro-manager.

Don’t forget the customers are the most important people in your business. So are your most creative staff.

Not you.

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