How Easy Can You Make It?

It’s All Greek to Me!

In college I was preparing for seminary.  The Old Testament is written primarily in Hebrew; the New Testament primarily in Greek.  So I took one class in basic Hebrew, followed by one in Greek.   It made sense as I was going into the ministry.

The first day of Hebrew class, the professor told us how Hebrew is read from right to left, the characters are different and there are really no vowels. But he said we would make it through the course and he would make it easy for us.  He did; it was fun and I aced the class.

Then I took ancient Greek. The first day, that teacher said, “Have any of you heard the phrase, ‘It’s all Greek to me?'”  He said that is because the ancient Greek language is very difficult and hard to read and understand.  He said it was even difficult for him to plan the lessons. He doubted most of us would pass.  I barely got by the next three months.

The first teacher explained the process, but in terms that made it easy to understand. The second one sold us on the difficulties we would endure and offered little help or hope.  Do you get the idea?

How hard is it to do business with you?  How are you selling the value, benefits and ease of your sales, service and products?  How are you compensating people who find the process hard and trying?

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