What You Learn While Standing In Line For An iPhone 5

Apple has gained a reputation for a culture of innovative designs and products. Innovation also defines their target community. Earlier this month, Apple unveiled the new iPhone in what was easily one of the year’s biggest buying frenzies, it seemed everyone WANTED, NEEDED, MUST get their hands on the latest gadget the very day it came out…before the price had a chance to drop to normal levels. Within days they had to push back the release and delivery due to a glut of orders.

Yeah, the price will drop, though. Why? Apple knows you want to beat the rush and are willing to pay the most, so they didn’t discount their latest and hottest product. They never do, instead using this phenomenon effectively to their advantage – and their bottom line profit!

The newest, hottest products are never discounted and they sell out because the perception is planted in everyone’s mind that they are valuable. Watch how inexpensively you were able to buy a Kindle a couple of months after the iPad was introduced.

Conversely, the more valuable the product, the less likely the discounted price. Can’t you just see the ads? “Pick up your new BMW today while the introductory prices are in force.” “Be the first to purchase a Yumi Katsura wedding gown during our special discount days program.” “Dr. Turner offers brain surgery for 50% off at his new practice!” Yeah, right. Line me up for that one.

Quit dropping your price and start adding value to what you do or produce.  People will line up and pay MORE for added value!

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