Are You Really Rewarding Creativity?

Develop and promote incentives for employees who openly make you look better.

Offer rewards for people who are creative. Google has fostered a culture of innovation and creativity for many years. So has Southwest Airlines – the leader in airline customer service. New ideas and experiments are rewarded – not punished. You need to see your business through the eyes of the people who are already on your side and want you to succeed. Hire creative people and don’t tie their hands to hamper their natural instincts.

Don’t punish new, innovative ideas in meetings. Reward them publicly. Many people have great ideas but are silenced by a culture of negativity that comes from the top.

Make risk-taking a natural act that gets recognition and rewards instead of penalties and more work. Your staff will support you if you support them. Nothing is more frustrating than satisfying a returning customer and then get reprimanded by a territorial micro-manager.

Don’t forget the customers are the most important people in your business. So are your most creative staff.

Your importance lies in how you reward them for using their unfettered creativity.

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