The greatest speech in American history took under three minutes to deliver. It moved the speaker who preceded it so much he asked for a personal hand-written copy. You can see that copy today in the Abraham Lincoln Presidential Library and Museum in Springfield, IL.
The Gettysburg Address was short, succinct and can be summarized in three parts:
- Here is what I know – This country was founded on the premise that “all men are created equal.”
- Here is how I know it – Now we are involved in a great civil war to test that premise.
- Here is what it means to you – It is for us to continue the fight to see whether this nation will endure.
When you give a presentation, you should remember those three emphases:
1. Here is what I know – State the point you are trying to make (The bolder, then better).
2. Here is how I know it – Tell a relevant story or give an example that applies to the point or your audience.
3. Here is what it means to you – Tell what you want people to take away for their own benefit (action to be taken is even better).
In sales, service, presentations it is best if you can illustrate your point with these three keys for relevance. Make it about THEM, not you. Make it relevant to the participants’ lives. Make it a takeaway that they can literally take away.
Stand back and see if anyone remembers. We remember Lincoln’s words to this day.