Recessions Never End!

There, I said it.  The sooner you come to grips with this, the sooner you will stop doing what you have done and start doing something new, creative and different. Realizing that the changes we have seen since 2008 will be here to stay will force you to act differently and get into the game of life.

Circuit City and a host of other companies have already gone out of business because they couldn’t transition and sell like successful businesses who aren’t waiting for the recession to end.

Major storms always change the landscape. Economic storms do the same.

Many people are sitting on the sidelines, waiting for “The Recovery.”

What a bunch of losers! Even if there is a full recovery, things have been changed so much that you won’t be able to do business the way you did 5 years ago or 10 years ago ever again. Life on the other side will be permanently different in ways only intuitive thinking people can imagine.

The two most expensive items we buy are cars and houses. Cars will be made different and houses will be bought, sold and priced different this year and forever. Don’t assume everything else will remain the same.

Don’t believe me? I learned to drive in 1972. The next year we suffered through a recession brought on by the “Arab oil embargo.”  After that, fuel prices increased drastically – and we never bought gasoline the same way again. We learned the phrase, “Self service pumps.”

Remember going to the airport to pick up someone and standing at the gate to greet them? After 9/11, we never traveled the same way again.

After today banks won’t ever sell mortgages the way they did; construction companies will bid differently and build differently; news media delivery will continue to change; and health care distribution will be forever changed.

What is changing in your business and how can you capitalize on the changes and meet un-met needs like no one else?


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