Archive for October 22nd, 2012

Create New Memories…

When my father passed away it nearly did my mother in. He had not only been a loyal devoted spouse, but her best friend. She felt bad going to all the places they had visited together now alone. The memories of their past flooded her mind.

I advised her to go there again with someone else or alone and create NEW memories. They wouldn’t replace but would add to the ones she had with Dad.

When you reinvent yourself it might be wise to create new memories to add to the ones (or replace them – your choice) from the past. Experience your environment in a new way. Discover something you haven’t noticed or experienced previously.

When reinventing your business, work on creating new experiences for the people you target or market to. What can you do for them that no one (especially you) have done for them before?

Delta Airlines took in the elite mileage customers from NorthWest when they acquired the company. They created a whole new level of service and perks for the “Diamond” level they created. They added perks to the other levels (Platinum, Gold and Silver). Delta created new memories to add to and replace the previous ones they were known for.

How can you create new memories and reinvent yourself?

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