Policies vs. Perks

Policies are about YOU, not your customers. They favor YOU. They protect YOU.  In fact, they are quoted to customers you really don’t want back.

Perks are about the CUSTOMER. They favor frequent business. They make people feel great and make you look good. They are quoted to customers who you really want back.

Which are your customers encountering? Which are you quoting? What are they hearing you say to them?

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