Is Your Business “Easy?”

Mutual of Omaha at one time had only one competitor on price for their Medicare Supplement policies: AARP. But MofO sold their clients on the easy process to file a claim. While AARP required you to call a toll-free number to submit a claim, MofO sold the local agency as a more convenient process. They led in sales in almost every market.

People were willing to pay more for the ease of service than the less expensive inconvenience of calling a stranger.  In fact my apartment management has an easy process for turning in maintenance issues. Turn in your request online and you are rewarded with faster service. In fact, as I write this I am turning in my maintenance request online during a flight over Oklahoma (and that’s another “Ease of Service” story!) turning in a maintenance request. It will be handled and corrected by the time I get home tonight.

That was easy!

Servicing your customers and clients should be easy. If not, they won’t be your customers or clients much longer. Someone else will always find a better, faster, cheaper or easier way to do business. Your business that was once secure!

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2 Responses to “Is Your Business “Easy?””


  1. 1 Corey January 23, 2013 at 7:41 am

    fantastic publish, very informative. I’m wondering why the other specialists of this sector don’t notice this.
    You must proceed your writing. I’m sure, you have a great readers’ base already!

  2. 2 Lyle February 20, 2013 at 12:09 am

    I’ve learned some important things as a result of your post. I would also like to express that there may be a situation where you will apply for a loan and never need a co-signer such as a Fed Student Aid Loan. In case you are getting financing through a traditional financial institution then you need to be able to have a co-signer ready to enable you to. The lenders may base their very own decision using a few elements but the most significant will be your credit score. There are some creditors that will additionally look at your work history and come to a decision based on that but in most cases it will be based on on your rating.


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