Mutual of Omaha at one time had only one competitor on price for their Medicare Supplement policies: AARP. But MofO sold their clients on the easy process to file a claim. While AARP required you to call a toll-free number to submit a claim, MofO sold the local agency as a more convenient process. They led in sales in almost every market.
People were willing to pay more for the ease of service than the less expensive inconvenience of calling a stranger. In fact my apartment management has an easy process for turning in maintenance issues. Turn in your request online and you are rewarded with faster service. In fact, as I write this I am turning in my maintenance request online during a flight over Oklahoma (and that’s another “Ease of Service” story!) turning in a maintenance request. It will be handled and corrected by the time I get home tonight.
That was easy!
Servicing your customers and clients should be easy. If not, they won’t be your customers or clients much longer. Someone else will always find a better, faster, cheaper or easier way to do business. Your business that was once secure!
fantastic publish, very informative. I’m wondering why the other specialists of this sector don’t notice this.
You must proceed your writing. I’m sure, you have a great readers’ base already!
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